Sometimes It’s Better to Underwhelm Them

What, do you think is one of the best ways to drive customers away? 

 

I'll tell you! Giving them to many damn choices that's what! Think about it...how many times have you sat down at a restaurant, picked up a menu, and were almost instantly overwhelmed by the size of their menu. Did you think to yourself? "Hey wait what's going on here? Is the an Italian restaurant or a Greek restaurant?" or maybe you thought ..."wow when I came in here I thought I wanted the spaghetti plate, but now maybe I want a Gyro and then got so over burdened by choices that you settled for a burger...AGAIN!  Ugggg!!!"

 

 Believe it or not having too many choices can have the direct opposite effect on your business as what you were hoping for.In fact, if you offer to many options, prices, and choices it could ultimately drive some of your customers away. Sometimes the consumer isn’t even aware that that is why they left a shop empty handed, especially if they had intended on buying something. They do not always see it as being problematic...UNTIL they start to frequent that store less and less overtime...why? well,  because it is just to mentally overwhelming.

When I started my little shopping parlor and showroom, one of the promises I made to my self and my brand was to keep it simple! To offer a range of basket options and some gifting items but to never make it feel to busy or two overwhelming. In business it can be a real balance between keeping the customers interested but also not overwhelming their senses so much that you drive them away.

Ironically enough, I’ve had more than one customer say to me “ Wow! For a small space it doesn’t feel crowded or overwhelming”. There is  just enough in the space to keep one's attention without providing so many choices or visual distractions that they become choice overloaded. Now...couple that with a private viewing option and I have seen my customers stress melt away. Its almost kinda Kismet!

So, instead of overwhelming them by choice I’ve kept my offerings to a maximum of  about 8-15 possible items, some will end up being showroom staples, while others will come and go. Additionally, I rarely by in bulk so it doesn’t feel cluttered and like I always do I base my product lines on a few concepts  work with clean lines that are eye catching , utilize and maximize the use of   sustainable packing, and use the space wisely

Finally, I cannot stress more how sometimes, less is more! I can’t be good at everything but I can always strive to be the VERY best at what I specialize in.

So, what will you get at the Showroom North? Simple, sustainable design, minimalist practices and products principles. I look forward to hosting and greeting you in the Showroom!

And remember to ALWAYS let your gratitude fuel your attitude!

Carol 

 

Carol Hill, Owner/Lead Happiness Ambassador

 Carol Hill is a mom, a long time nurse, certified professional  life and leadership development coach, a consultant, and Lead Happiness Ambassador and the owner/operator of Just Chill Custom Gifting By Carol. 

 

 

The Showroom North, Homer, NY 13077